Talk about a plot twist.
TBS is planning to retool late-night talk show "Conan" to a weekly format instead of a nightly one, Turner CEO John Martin told TheWrap.
"Conan remains an invaluable franchise, partner and producer for our TBS brand and we'll be in business with him for a long time", he shared. "In addition to Conan's daily responsibilities to his talk show, we continue to have very ambitious plans that will further broaden and evolve our relationship with Conan". As a result, O'Brien doubled down on the unique aspects of his show, such as remote bits and traveling around the world for special episodes.
He reportedly explained that he believed "Conan" simply operates best in that format and has succeeded particularly well during broadcasts on the road.
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None of the executives involved in O'Brien's arrival at TBS are with the network anymore. In the recent fourth quarter of 2016, "Conan" averaged 638,000 total viewers in Nielsen's Live + 3 Day numbers.
O'Brien's star has significantly faded since those days with other comedians dominating social media discourse with viral clips such as colleague Samantha Bee, who also hosts a weekly show "Full Frontal".
"Conan" now airs on TBS four nights a week. Currently, "Conan" is regularly beaten by Comedy Central's "The Daily Show".
Conan O'Brien took a gamble when he left NBC for TBS amid a bitter divorce, but he has not shied away from experimenting in some ways since making the move to basic cable for his late night shenanigans.