Kyle Zak is the main plaintiff in the case, who bought a $350 pair of wireless Bose headphones last month.
"We discovered the issue, as we do in many of our cases, through an investigation conducted by our in-house computer forensics lab", Christopher Dore, one of the Edelson lawyers involved in the case, e-mailed Ars. When users sign up for Bose Connect, users need to supply information including their name, phone number, and email address, thus linking their listening habits with their personal information. For instance, it's possible to determine someone's religion or sexual orientation by tracking his or her listening habits. "These are things that people like to keep private, and the allegation of our suit is that if Bose was going to be collecting that, they had to get consent". It has been reported that the lawsuits claim to have Bose using the connect play app to spy on various users. The complaint gives the example of a user who listens to Muslim prayers as someone who would be identified as "very likely" to be of that faith. Instead, it's a companion app that is meant to give the owners of various Bose headsets - QC35, SoundSport wireless, SoundSport Pulse wireless, QuietControl 30 and SoundLink wireless II - and speakers - SoundLink Color II, SoundLink Revolve and SoundLink Revolve+ - more control over their devices.
According to Fortune, the class action lawsuit against the audio technology company is tagged to be worth $5 million.
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A representative from Bose told Vocativ that the company does not have any comment in regard to the lawsuit at this time. The San Francisco data mining firm writes on their website that they offer to collect customer data and send them anywhere.
Zak adds in the complaint that Bose "intentionally concealed the Bose Wireless Products' collection, transmission, and disclosure practices because it knew that consumers would not otherwise purchase their products".