Target to Give More Than 650 Stores a Mario Kart Makeover

Target to Give More Than 650 Stores a Mario Kart Makeover

Target to Give More Than 650 Stores a Mario Kart Makeover

In what seems like a great cross-promotion for the Nintendo Switch, but which stands a decent chance of ending in utter bedlam at hundreds of Target stores nationwide, the retailer has made a decision to dress up shopping carts as Mario Karts.

Specifically, Target will transform their shopping carts into "Super Target Karts" with design cues taken from Mario, Luigi, and Peach.

"As you walk through, motion sensors fire up flashing lights and play Mario's catchy theme song", Target explains.

What do you think of Target's Mario Kart 8 promotion?

The transformation begins at the very front of 650-plus Target stores across the United States, where the big red bollards that keep stray shopping carts in check have been turned into spherical Marios and Luigis.

Truck drags vehicle , won't stop, and it's all on video
Steimke told Inside Edition: "He was trying to wave people down and everyone was trying to get the semi to stop". Finally, the truck's driver realized what was happening and stopped. "I didn't know it", the driver responds.

"Experience counts-it's what keeps guests coming in and coming back to our stores", says Scott Nygaard, senior vice president, Merchandising, Target.

Plus, Target also announced, "the carts aren't the only way that Target is incorporating Mario". However, if this is a sign for things to come for future Nintendo Switch games, it may turn some people off to the idea of using the Switch as a portable multiplayer device, especially those that don't want to shell out the extra cash for a Pro controller just to play local multiplayer games comfortably.

Available with pre-orders from the Official UK Nintendo Store, the bright green tee features Luigi's famous meme-tastic death stare which sent fans into a frenzy three years ago.

The promotion only lasts for a limited time - Mario Kart 8 Deluxe comes out April 28 and Target may quickly realize that it will need to minimize the amount of damage its welcoming into its stores and shut the whole thing down prematurely.