Why Apple Is Hiring NASA Staffers

Apple Hires NASA AR Expert Jeff Norris

Apple Hires NASA AR Expert Jeff Norris

Moreover, Jeff Norris contributed different projects to NASA that mainly focusing on applying VR and AR technology to the space program.

According to sources, Apple has has hired Jeff Norris, a specialist in the new technology at NASA.

Although Microsoft and Facebook are now working with developers to bring applications to market well ahead of Apple, Apple's leaking of information about their Augmented Reality team is a way to let the world know that they'll too have an AR headset on the market in the not-too-distant future. This group is prototyping a pair of glasses capable of displaying AR imagery, as well as software for the iPhone that can take advantage of these capabilities. The iPhone maker aims to advance the application of AR technology by using it in the development of new products, and even possibly on its iPhone line.

Apple is tapping into some of the brilliant minds behind NASA's recent project for its self-driving auto concept, according to new documents that unmask some of the scientists on the team. Along with founding the Mission Operations Innovation Office, he founded the JPL Ops Lab for developing human-system interfaces for mission operations, and he led multiple projects focused on human-system interaction with an emphasis on virtual and augmented reality.

Apple self-driving car testing plan gives clues to tech program
Trials include scenarios like Low Speed Driving, High Speed Driving, Tight U-Turn, Sudden Braking, and Sudden Acceleration. The permit does not necessarily mean that Apple itself is building a full auto .

Tim Cook, Apple CEO, seems to be betting the farm on AR tech as the future of personal computing.

Norris's projects at NASA included issuing headset to scientists to experience live views of Mars from the Earth and providing HoloLens headsets to astronauts living in International Space Station.

The company have said previously that Apple are "high on AR for the long run" following questions during 2016's earnings report, also reported by The Verge.