Amazon Prime Video app could come to Apple TV after all

According to a report from Recode this morning, Apple and Amazon may have come to an agreement that will finally bring the Amazon Video app to Apple TV.

That may be about to change however - ReCode reports that Apple is now readying the Amazon Video app for launch on its platform this summer.

For the past few years, Amazon subscribers have only been able to watch their shows on Apple TV using Apple's comparatively cumbersome Airplay system, which involves connecting another Apple product, like an iPhone, to an Apple TV using a wifi connection. But there still isn't all that much 4K HDR content available to customers, and one of the more notable suppliers of this type of content is Amazon - so it would make a lot of sense for Apple to strike a deal with Amazon that would allow it to bring a Prime Video app to its device. Alternately, viewers can cut Apple TV out of the mix and watch via Amazon's own Fire TV devices, but that typically means more remotes and switching TV inputs.

Scott Porch writes about the streaming-media industry for Decider and is also a contributing writer for Playboy.

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Now it appears the two companies may be reaching an agreement, and we could see a compatible Amazon Video app by the end of September, about two years after Apple TV was removed from Amazon. For example, the online retailer refrained from selling Apple TV set-top box since the fall of 2015 in its marketplace.

Apple TV has always had a strong showing of supported content, but Amazon Video has always been missing from the roster.

The real reason for these animosities comes down to business terms. But the app - in any form - has never been available for Apple TV. "And they're going to return it".

"We've been able to monitor the people who use Prime Video.they renew [Prime memberships] at higher rates and they convert from free trial at higher rates", Bezos said during the same Code Conference interview.