Cavs to wear Goodyear logo on jerseys next season

Cavs Goodyear strike deal for jersey patch

Cavs Goodyear strike deal for jersey patch

The Cavs will feature the Goodyear winged foot logo, as they partner with the tire company that is headquartered out of Northeast Ohio in Akron.

The Cavaliers will roll with Goodyear next season.

Goodyear is based out of LeBron James' hometown of Akron, Ohio, and the four-time MVP said the agreement will carry special meaning to his community.

As the agreement was being announced inside Quicken Loans Arena, Goodyear's unmistakable blimp circled the building and downtown on a spectacular spring day.

It was exactly 13 months ago that the National Basketball Association approved of teams signing a company to put its 2½ by 2½ inch logo on jerseys in the upper left hand corner beginning with the 2018-19 season.

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Only a handful of teams have announced which brands they'll be repping next year, including the Celtics who have a deal with GE, the Sixers with StubHub, the Nets with Infor, the Jazz with Qualtrics and the Kings with Blue Diamond Almond.

FILE - In this October 10, 2014, file photo, Goodyear racing tires are lined up in the garage during practice for a NASCAR Sprint Cup series auto race at Charlotte Motor Speedway in Concord, N.C. Nike will be the NBA's official uniform supplier.

Jersey ads are coming to the National Basketball Association and the biggest deal struck thus far should be announced today. Goodyear is also very supportive of the LeBron James Family Foundation.

The Cavaliers, in conjunction with Goodyear, are funding $1 million of support to STEM (Science, Technology, Engineering and Mathematics) programs in the Cleveland Metropolitan School District and Akron Public Schools. "I can't imagine a better situation with our new Cavs jersey than bringing together Nike and Goodyear, two companies that mean a lot to me and my family".

The Cavaliers are one of at least six teams with a partnership deal for 2017-18. Monday, ESPN reported that Goodyear could be receiving about $30 million in annual advertising value via the jersey patches.