Start your florist

Do you think giving flowers is old-fashioned? Quite the opposite. This gift is already a classic to celebrate special dates such as February 14, Mother's Day, birthdays and anniversaries. And not only that, it is also a profitable business opportunity. Data from the Mexican Flower Council (Conmexflor) state that the per capita consumption of flowers at the national level is US $ 10, which places the country in 17th place in the world list of the European Union.

If you decide to undertake this business, take into account that the element that sets the difference between a common establishment and a successful florist is creativity. That is to say, to transform different varieties of flowers into an ornamental product, accompanied by an original design and, above all, to the taste of each client.

Prepare to undertake

Edgar Reza, owner Of the AniFlor Florist located in Toluca, State of Mexico, and with 17 years of experience in the field, explains that to consolidate his company first had to learn the technique to make the floral arrangements. This included mastery of colors, contrasts and textures. Do you need to train? Check out the box in this article to find institutions where workshops and courses are taught.

One of the great advantages of this business is that the ornaments can be adjusted to the buyer's pocket. Your task is to distinguish between the two types of customer: the one who already has in mind what they are looking for and who cares more about their buying motivation than the price. Another important point is to demonstrate to your consumers that you know your product to perfection so as to suggest different options that go according to your taste and budget.

Specialized catalogs classify flowers in three-month cycles and indicate which period of the year each type occurs. Among the wide range stand out the seasonal ones, whose production period comprises of three to four months. Edgar Reza explains that a large flower shop works with around 80 varieties of flowers and, within it, Of these, there are subgroups that are divided by tonalities, which vary according to the climate conditions. For example, if a flower is grown in a cold environment and its sale is in a place that has a similar temperature, then the tone will not pre-sit much change. If it was grown in a hot climate and is sold to a colder one, quickly its petals begin to turn yellow and lose their leaves. While from a cold to a warm environment, the color tends to darken and the edges of the petals to crumple.

In addition to these climatic factors, consider also whether the producers have a greenhouse or depend on the season Of rain. In order to ensure that you never miss the essential raw material: flowers.

In flower shops, as in the rest of the primary sector, the law of supply and demand governs the prices of Stems or cut flowers. Producers keep the flocks in refrigeration chambers as long as possible to sell them until they reach a better price. But beware, sometimes they take out the frozen product and offer these "flowers palettes" - maltreated because of their exposure to unfavorable temperatures for their development - to the owners of the flower shops. A new flower stem normally lasts two to three weeks, while if it is a frozen product the period will shorten to four or 10 days.

Calculate your utility

The average cost of a pack of 60 flowers of some basic variety, such as lily, ranges from $ 180. But figuring out the average selling price of an arrangement will depend on the size, style, and quantity of material it carries. A standard-sized classic fix costs between $ 280 and $ 480. In this variation also influences the prestige of the florist and the place where it is located. In the case of Flores Cleo, on a "loose day" the sale registers at least 15 arrangements, while the monthly volume is 1,500 arrangements, on average, without counting the events.

A serious mistake Is over-saturated product fearing failure, especially in high season. "The demand will determine the quantity and type of flower you should buy for your business," Edgar Reza recommends. "We have the ability to sell from a rose to a complete greenhouse, the key is in the alliances that you make with your suppliers, this way you will fill any order without problems," adds Rosario.

Contact your suppliers

The most important aspect to be successful in this business is to have the supply of all the products involved to design a floral arrangement. For Carlos Bernal Guadarrama - distributor of Oasis, a company that supplies floral products, accessories, tools and utensils - after the flower, the following thing that an entrepreneur interested in opening a florist needs to invest about $ 30,000 in accessories such as: >

Wooden bases, clay, ceramic, glass, wicker or plastic

Floral foam that holds the arrangement and hydrates the flowers.

Are inserted in each of the stems and are filled with water.

Ninfa Restaurant
The next day, the blood of an animal is drunk, accompanying the ceremony with traditional music, then the brand of the cattle. It is a dance with a certain resemblance to the Chonguinada, it is also a satirical dance, referred to the ballroom dancing.

Paper wires, curly, rustic, metallic or aluminum.

Plastic bags, cellophane paper and adhesive tapes.

Preservatives (containers of 50 grams) dissolve in water.

Korean paper, ribbons and other decorative nets of different colors

Colored polishing spray (in 400 milliliter bottles)

Scissors, knives, / P>

Plastic and leather gloves and gloves

Silicone guns.

There are a large number of ornamental suppliers with whom these supplies can be obtained. To purchase decorative materials, a good alternative is to shop in the flower markets and surrounding areas.

Who are your customers?

The florist business has a great advantage: You can find customers everywhere, of all ages and you can extend yourself to the corporate sale (companies, party rooms and social events). For this reason, it is possible to start by selling only one flower and getting to market great arrangements for hotels, restaurants and convention centers.

From its foray into events, Cleo Flower Shop, for example, multiplied six Times its turnover in recent years. This allowed him to renew his website, through which he came to the foreign market to order mainly to the United States. "We make bridal bouquets priced between $ 1,200 and $ 2,500, as well as decorations for churches and party rooms that are quoted on average at $ 20,000," says Rosario Nava.