Beyonce launches BeyGOOD Houston to assist in Harvey relief efforts

How Beyoncé and other celebrities are stepping up for Houston victims

How Beyoncé and other celebrities are stepping up for Houston victims

On Sunday, Kevin Hart challenged his celebrity friends to do their part and donate $25,000 to the Red Cross.

Beyonce was born and raised in Houston, and she will not let the hurricane destroy everything she loves there. The victims of the hurricane can sure use all the help available. Beyonce is watching the situation closely, and she is heartbroken by some of the disastrous images of flooding.

The Lemonade singer said she was working with her team at BeyGOOD and her pastor Rudy Rasmus of St. John's church in downtown Houston to help people affected by the devastating hurricane.

Speaking to TMZ.com, Rasmus said: "But however a person cares to participate we are grateful for everyone who is right now sending their hearts and their prayers toward those who are in distress in Houston, Texas".

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Nicki Minaj, DJ Khaled and The Rock have all pledged US$25,000 each in donations, with the actor saying, "you gotta stay strong and you gotta hold on to faith", in a video of support to the Houston community.

"My heart goes out to my hometown, Houston, and I remain in constant prayer for those affected and for the rescuers who have been so courageous and determined to do so much to help", she told The Houston Chronicle per Pitchfork. Join me in donating to @salvationarmyUS at http://HELPSALVATIONARMY.org or text STORM to 51555" Kim posted similar messages and added, "I tagged the organizations we are donating to if you want more information click on their pages and donate! "It's our opportunity to come together as one to help out all the great families in distress down in Houston", A-Rod said.

Harvey is estimated to be the fourth costliest storm in the USA as the estimated damage it has caused is more than $42 bn. Her pastor says that the Queen "gives a lot but without the fanfare". "We're gonna do as much as we can through this whole process".