'Mexican Black Friday' struggles to compete with U.S. deals in border towns

'Mexican Black Friday' struggles to compete with U.S. deals in border towns

'Mexican Black Friday' struggles to compete with U.S. deals in border towns

CD. JUAREZ- People gather in the electronics section of Walmart two weeks before Black Friday with their shopping cart still empty, going in circles among the store's sales staff, who today wear red T-shirts announcing "the cheapest weekend of the year."

As they tell shoppers that the price for the 60-inch flat-screen TV in front of them is the lowest they will ever see, someone with a microphone urges shoppers not to wait until Black Friday to their Christmas shopping : "Forget about the long lines, 'the good weekend' is here."

The Good End, dubbed the Mexican Black Friday, took place from November 13 to November 16 this year. In past years, The Good End has rung up to 197 billion pesos in sales, according to the Confederation of National Chambers of Commerce (Conacaco), This year was expected to bring in between four to eight percent more.

While El Buen Fin has been successful in most parts in Mexico since its inception in 2011, it has not had the same success in border cities such as Cd. Juárez where shoppers have access to US Black Friday sales. Some Juárez consumers find those offers to be much more attractive than the deals offered in El Buen Fin. On Black Friday items in the U.S. can be discounted by 50 percent or more. El Buen Fin regularly offers discounts of up to 20 percent.

"They are a lot of advertising but these are not really discounts," said Veronica Cordero, who last year bought a new kitchen during El Buen Fin. "What they offer is interest-free monthly payments. One goes into debt all year trying to pay for something that was not cheap after all. "

"I had never shopped [in Juarez] but since the dollar is very expensive right now, I came to see if there was something good," said Arturo López, a shopper from El Paso. "It ended up costing me less than $ 700." "It ended up costing me less than $ 700. It would not have been possible to find it cheap in El Paso. Not a good living room set like this one. "

But some Juarez shoppers were not as excited about the deals offered. Despite the "expensive dollar," many juarences decided that their money was better spent during the Black Friday sales across the border:

"I still think that it is more convenient to buy [in El Paso], "said Maura Jiménez, who has been going to Black Friday sales since she moved to this border 23 years ago. Mayra Rodríguez, an employee for a major retail store, said Good End. "The taxes are high but they give back to you if you are Mexican, so I think it's still better to buy there."

sales did seem to slow this year.

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"There's a lot more people than last year but they're not buying a lot," she said. "People want to see if it's better for them to buy here, but I do not think so They are not taking a lot of things.

Even though the disappointment was great for many Juarez shoppers, people like Susana Morales were not surprised at the lack of deals. did not even go to see the TVs and all that because I know those are not really reduced. "she said. "I only bought shoes. They were cheap. Only the little stuff (are good deals), like shoes and sometimes clothes, but that's it. "

Like Rosario Quiñonez do not have the option of going to Black Friday sales and hope to find some good deals during The Good End.

Quiñonez also said that the fact that Christmas bonuses were distributed earlier helped her decide to shop this year's Good End.

Tthat was a good thing.

When asked the choice, Yesenia Medina said she'll continue to choose Black Friday over The Good End, even if it is not

"I prefer to spend time in the line than staying here, waiting for deals that will never be like the ones in El Paso."

p> Medina also says she is not afraid of the chaos in the stores during the Black Friday sales.

"It is only one time a year, anyway. Like people say 'once a year can not hurt' "she said, citing a famous Spanish proverb.